![]() How to get a QR code for your business and use it to accept payments? Links to websites, landing pages, and other relevant content for a business.No matter the type, QR codes can store all types of information, including (but not limited to): For instance, if you want to redirect customers from your website to a campaign landing page, you can simply amend the QR code without creating a new one or risking a 404 error. Editable QR codes: These QR codes can be updated indefinitely.These QR codes are best used for linking a company website, email, or another piece of information that is unlikely to change. For example, if you create a QR code for a one-time campaign, there will be no option to revise that same QR code a few months later with a different campaign. In other words, you won’t be able to update the QR code with different information. Uneditable QR codes: This type of QR code stores data that, once created, will be uneditable.First, it’s important to understand that there are two different types of QR codes: Learn more about the differences between the two scanning technologies: QR codes and barcodes.įrom sending emails to accepting payments, QR codes can be used for various purposes. It's called the quiet zone, and it's there to help the smartphone app recognize where the code stops. If you've noticed that QR codes have a space surrounding the square, you may be surprised to learn that space is considered part of the code. Alignment markings embedded in the code tell the app if the surface the code is printed on is flat or curved so the app can "straighten" out the code to read it correctly. Customers can scan the code from any angle without worrying that it will be read backward. When scanned with a compatible app, all that information gets put together in the right order for the code to be read, and the square markings in the corners of a QR code tell an app the orientation of the code.īut how do you scan a QR code? There is no right or wrong way. The new branding has rolled out globally across the PayPal app, website, and communications.A QR code may look like a random mix of scribbles and black-and-white squares, but each slice contains several layers of information. Reinforcing PayPal’s drive for inclusivity, Madeddu adds that the people photographed are also meant to “better reflect the diversity of the PayPal community”. This intends to “create an ideal framing” for the stories of the millions of PayPal users worldwide, according to Madeddu.Īs well as continuing to illustrate the brand’s “people first” approach, the monogram’s role in the photography is to act as “a portal that connects an objective with a result”, says Madeddu. Courtesy of PayPalĪcross PayPal’s updated photography, the two ps that make up the monogram have been separated and embedded individually into photos. The core principles of the ADA guidelines revolve around the WCAG (website content accessibility guidelines) which detail that a company’s online content should be “perceivable, operable, understandable, and robust”. He adds that the contrasting tones and brightness of the new wordmark and monogram now match the ADA’s highest requirements (Level AAA), meaning it is accessible to all users. Madeddu says, “We went to extra measures to ensure that our refreshed logo met the ADA (Americans with Disabilities Act) standards.” Setting the blue hues of the wordmark and monogram against a gold background also reflects the design team’s attempt to make them easier to read. The new visual identity aims to “leverage powerful equity” of this colour more widely across the brand, says Madeddu. In the old branding, the “prominent gold colour” did not feature anywhere else other than the button, which is only visible on online checkout pages. It comprises the PayPal wordmark and monogram set against a gold background. The PayPal payment button – which Madeddu says is “one of the most recognisable assets of the brand” – was the baseline for the new colour palette. PayPal’s senior director for brand marketing strategy Emanuele Madeddu explains that the new strategy aims to “champion the needs and wants” of PayPal customers while being inclusive of any “geography, gender, income, values, and demographic”. The new visual identity – made up of a more consistent colour palette, redesigned logo, and new set of photography guidelines – has been informed by the design teams’ strategy-first approach. PayPal’s in-house design team collaborated with New York-based studio Gretel on the project. PayPal has revealed a refreshed visual identity and strategy which aims to “build stronger connectivity” between the brand’s mission and communications.
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